Friday, May 28, 2010

Dear American Apparel...

So there I was, browsing throught Texts From Last Night, when all of a sudden on the sidebar, KABOOM! Booty!





Dear American Apparel...

Hi there. I am your target demographic. Let's talk real quick, mmkay?

I am the person you are trying to sell this to. While I am sure it is great for some, chick ass is totally not my thing. Especially with spread legs.

The whole idea of advertising is selling an image, making that product look appealing, making you picture yourself in the life being depicted. I think Anthropologie is a great example:


When I see this one, I think "Ooh, rain boots, fun!", and then I think about how the knee-high men's type socks are actually very cute with them, and then I'm reminded that I really need a floaty summery dress. Then I think "Ooh, bamboo, I wonder where she is?" I have to rate all of these thoughts way higher than "Ack! Ass! Too early! Haven't even had coffee yet!"

Am I supposed to look at the American Apparel ad and think "You know, I don't take pictures of my ass often enough!", or "Maybe I should pursuit a career as a webcam girl?" I tried to find something positive about it, and all I could come up with was "Well, at least I can't see vajayjay..."

1 comment:

Jenny said...

That's a terrible add.

I'm really not a fan of the marketing behind American Apparel. I find many of their ads to be inappropriate.

Love that Anthropologie dress though.