Up for review today is the e.l.f. Mineral Pressed Mineral Eyeshadow in the color First Date! I have tried e.l.f.'s loose mineral shadows before, but the pressed version is quite new, so this is my first experience! This company's products are VERY hit or miss for me, so I usually only buy one color/shade of a new type of product when they come out so I can get an idea of the quality before I commit to buying it in multiple colors.
One of the main issues that I've had with e.l.f. is that the colors of the products often look NOTHING like the colors shown online.
Here is what the official site shows for First Date:
And here is what it looks like in person:
As you can see, it's pretty pale! And a bit messy in the first photo. The shade of pink is also a bit cooler-toned than in the official photos, which made me kind of sad because I really wanted the warmer shade pictured, but otherwise it is pretty close to what I expected. I do like that it's matte, since the main problem that I had with e.l.f.'s other mineral shadows (the loose ones) is that they are all SUPER shimmery.
I tried applying this a few different ways to see what would work best. Because it's so powdery (is there a better word for that? Crumbly? Delicate? You get the idea, I hope.) I had much better results applying it with my finger or a makeup sponge than I did with a brush. While applying it wet cut down on the powdery mess, once it dried it took on a sort of cakey appearance that really revealed its inexpensive quality.
Although you can build up the color a little bit, you're never going to get *that* much color from this product. I'd say it's best for when you want a subtle highlight color that's not white, since it's hard to build it up enough to look very good on the lid.
The pressed mineral shadows are available in 10 different colors, but there is not a lot of variety in color available:
All very cool toned neutral colors so far. Of course, if the history of other products holds true, if these go over well they will probably add more colors in the future. Judging the the reviews on the official site, it sounds like the darker colors have pretty good pigmentation, but the lighter ones tend to not show up as well.
Would I buy this again? Hmmm, probably not. It's not a terrible shadow, but I really prefer something more pigmented. These would probably be good for someone looking for a very subtle amount color. I like this shadow fairly well, but it didn't perform any better than e.l.f.'s less expensive eye shadows (this one is $3), and I feel like the formula could still use a little fine tuning.